by Ross Crooks – Co-Founder, Column Five Media
Ross Crooks is the Co-Founder and COO of Column Five Media, creators of brilliant campaigns such as Child of the 90s, which has gathered over 39 million views and counting. While the word “infographics” might strike a mediocre chord in the hearts of some, Column Five has found the magic to make data visualization work.
A new generation of consumers is more cynical than ever with regard to brands and their messaging. Reaching them is challenging, appealing to them is a formidable task. The way to their hearts is through their curiosity - they crave new information and knowledge, presented in a unique and engaging ways. The visualization of information and data can be used to communicate a story that leaves room for the skeptical consumer to draw their own conclusions, start their own conversations, and love the company that brought it to them.