• by Maurits Kaptein & Lisanne van Weelden – Chief Scientist Officer & Principal Client Success

    Dr. Maurits Kaptein is a scientist and entrepreneur who obtained his Ph.D. with honours in a joint research project by the Technical University of Eindhoven and Stanford University. Dr. Lisanne van Weelden is a scientist and a teacher who obtained her Ph.D. at Tilburg University. Together they bring years of experience in applying the science of persuasion to e-commerce.

    This class is for all marketers, developers and CEO’s who want to learn how to persuade their customers to click, buy and subscribe.

    During this 1h30 online class you will:
    • Get an overview of the relevant social science theories of human decision making
    • Learn what persuasion is, why it works, and what is known about the different persuasive strategies
    • Understand the six strategies of persuasion by Robert Cialdini, and get examples on several applied results of their value in online commerce
    • Learn how to create persuasive content
    • Get an introduction into online personalisation based on the click-stream of online consumers

    Get your questions answered by experts and start persuading your own customers immediately after this class!

    Maurits Kaptein & Lisanne van Weelden
    1.5 hours
    November 7
    Maurits Kaptein & Lisanne van Weelden

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